Description
What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, not clumpy or flaky.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
– Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold and buildable volume while strengthening lashes.
– Rice Protein: Helps to promote hair health.
– Panthenol: Derived from vitamin B5, helps to condition and nourish.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This is a volumizing mascara that’s good for your lashes. The world’s first vegan B-Silk™ powered formula, designed to deliver major lash volume and length with a fortifying coat that strengthens with continued use. It helps you achieve weightless, lifted lashes that last 12 hours and is easy to build and remove.
Clinical Results: In a third-party consumer perception study of 100 participants ages 18-55:
Immediately after 1 use:
– 91% agree this mascara does not clump
After 12 hours:
– 95% agree mascara is long-wearing and lashes stayed lifted.
– 92% agree mascara feels weightless
After 4 weeks:
– 96% agree lashes feel conditioned with continued use.
Ingredients:
– Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold, and buildable volume while strengthening lashes.
– Rice Protein: Helps to promote hair health.
– Panthenol: Derived from vitamin B5, helps to condition and nourish.
Aqua (Water, Eau), Glyceryl Stearate, C18-36 Acid Triglyceride, Synthetic Wax, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax, Cire de Carnauba), Ricinus Communis (Castor) Seed Oil, Acrylates Copolymer, VP/Hexadecene Copolymer, Stearic Acid, Glycerin, Palmitic Acid, Sr-(Spider Polypeptide-1 Oligopeptide-178)**, Pentylene Glycol, Panthenol, Synthetic Beeswax, Hydrolyzed Rice Protein, Proline, Tocopherol, Arginine, Xanthan Gum, Octyldodecanol, Hydroxyacetophenone, Ethylhexylglycerin, Propanediol, Sodium PCA, Phenoxyethanol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Sodium Hydroxide, CI 77499 (Iron Oxides), CI 77007 (Ultramarines).
** Vegan B-Silk™
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
Suggested Usage:
-Coat lashes from root to tip and build to your desired level.
-Use the flat side to deposit pigment and the hourglass side for fanned-out volume.
-Easy to build and easy to remove.
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